Advertising

Why market to the mature audience?

 

            With substantial advertising dollars being spent on millennials, many experts feel that a very important segment of the population is being overlooked ‒ the 50+ audience. And here are some reasons why:

▪ By the early 2020s, 50% of America’s population will be at least 50.

▪ A baby boomer (born between 1945 & 1964) is turning 60 every 7 seconds.

▪ Seniors and boomers represent the single largest consumer group in America.

▪ Seniors have more disposable income than any other group, representing 70% of the disposable                  income in the U.S.

▪ 77% of all assets in America are owned by people over age 55.

▪ The 74+ age group is the fastest growing network in social media.

▪ Today’s older Americans live longer, have lower rates of disability and achieve higher levels of                     education than their predecessors.

▪ The senior population will double over the next 25 years.

 

(Sources: U.S. Census Bureau, Nielsen and others)      

 

            The Maturity Journal is the only local medium dedicated solely to the 50+ crowd, and although we have a growing number of younger readers, our focus is no secret. Our readers are dedicated and loyal, and they’ve grown accustomed to a trustworthy publication with quality advertisers.

            On March 1, 2018, our circulation was 14,000 with an estimated readership of 20,000-30,000. By June 30, 2018, our circulation will increase to 15,000, and we will continue to have a very high pick-up rate each month (estimated (98%-plus).

            If your business has a story to tell, we encourage you to contact us for rate information and other details.

 

Maturity Journal

(812) 858-1395

maturityjournal@gmail.com